Racing Gai-ly towards the launch
Things are in full swing here at Digital Media Creations as we head for the launch of an exciting new concept for Gai Waterhouse.
A highly successful and enjoyable photo shoot yesterday with Gai was overseen by DMC creative Director Tim Patterson, and photographed by the highly talented Sam D’Agostino at the SPD studios in Port Melbourne.
Despite losing her voice and feeling a bit poorly, Gai soldiered on, the true champion she is, and flew down from Sydney for the shoot, which also featured the 1981 Melbourne Cup which was won by Just A Dash, trained by Gai’s father, the legendary late TJ Smith.
Managing Director for the new project, (and long-time DMC client) Bryan Martin, was delighted with the resulting pictures which will form the core of the branding and advertising for the venture.
Racing Industry legend Bryan Martin dropped by the studio to show off the 1981 Melbourne Cup
DMC are neck deep in the creation of the media for the project, designing the logo and branding, online content for the launch, producing the TV commercial, website and all associated media.
Tanya Fullarton, formerly of Slattery Media, is coordinating the Social Media campaign and will be working closely with us to roll out a innovative and high-profile campaign across all social media and web platforms.
