Make Headway, a professional wellness consultant business for the veterinary industry has approached DMC to create their logo branding and a suite of materials as they launch the business.
Through consultation with Dr Cathy Warburton, the principal member of Make Headway, we devised an abstract arrangement of circles that evokes a figure reaching up. Senior Designer, Tim Patterson, suggested drawing on aura colour theory to create the colour palette of the balls, starting with a neutral colour and reaching up to a passionate, energetic and aspirational colour. These colours are much discussed in various theological circles and represent certain psychological states:
- Grey – Psychological neutrality, lack of confidence & energy, dampness, depression, hibernation.
- Violet – introverted, contemplative.
- Aqua Green – balance, emotional healing and protection.
- Yellow – joy, happiness, intellect and energy.
- Orange – enthusiasm, fascination, happiness and creativity.
The client loved this approach, bringing deeper meaning to the logo, beyond the aesthetic.
DMC are creating stationary, business cards, Powerpoint templates and web signatures, as well as the website.
